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Brand Setup

Setting up your brand profile is the foundation of effective content automation. DumplingAI analyzes your existing content to understand your unique voice and style.

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Creating Your First Brand

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Step 1: Add Your Web Presence

Provide at least one way to identify your brand:
  • Website URL: Your main website
  • Social Channels: LinkedIn, Twitter, YouTube, Instagram, or Facebook URLs

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Step 2: Automatic Analysis & Setup

DumplingAI will:
  1. Analyze your website (if provided)
    • Extract brand voice and tone
    • Identify key topics and themes
    • Find common phrases and style
  2. Research your industry
    • Identify potential competitors
    • Find industry publications
    • Suggest monitoring sources
  3. Set up initial monitoring
    • Create monitoring rules for suggested sources
    • Enable opportunity discovery
The analysis happens in the background while you continue setting up.

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Competitor Discovery

During brand setup, DumplingAI automatically:

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Researches Your Industry

Based on your website and description, we identify:
  • Direct competitors
  • Industry leaders
  • Relevant publications
  • Content sources to monitor

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Suggests Monitoring Sources

You’ll see a list of suggested sources with:
  • Company name and description
  • Available content channels (blog, YouTube, etc.)
  • One-click setup for monitoring

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Sets Up Initial Monitoring

For each source you approve:
  • Creates monitoring rules automatically
  • Begins discovering content opportunities
  • Tracks new and viral content

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Agency Features

If you’re managing multiple clients:

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Brand Switching

  • Quick switcher in the top navigation
  • All features scoped to selected brand
  • Separate content libraries per brand

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Monitoring Your Own Content

During setup, you can add your own channels:

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YouTube Channel

  • Add your channel URL
  • Automatically discover new videos
  • Create opportunities for repurposing

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Your Blog

  • Monitor your own blog for content
  • Track what performs well
  • Repurpose into other formats
These help you maximize value from content you’ve already created.

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Best Practices

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1. Provide Your Website

If you have a website, always include it. This enables brand voice analysis and better content generation.

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2. Review Suggested Sources

Take time to review the suggested competitors and sources. Add the most relevant ones for better opportunities.

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3. Start Monitoring Early

The sooner you set up monitoring, the sooner you’ll have opportunities to work with.

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4. Add Your Own Channels

If you create YouTube videos or blog posts, add these as monitoring sources to repurpose your content.

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Next Steps

After setting up your brand:
  1. Configure content monitoring to start tracking opportunities
  2. Create your first automation to automate content creation
  3. Import existing content to enhance AI understanding

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FAQ

Q: What if I don’t have a website? A: You can still use the platform. Provide social media URLs instead, though brand voice analysis will be limited. Q: How does competitor discovery work? A: We analyze your website and business description to identify companies in your space, then suggest relevant ones to monitor. Q: Can I add competitors manually later? A: Yes, you can add monitoring rules for any website, YouTube channel, or TikTok profile after setup.