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Brand Setup

Setting up your brand profile is the foundation of effective content automation. DumplingAI analyzes your existing content to understand your unique voice and style.

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Creating Your First Brand

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Step 1: Add Your Web Presence

Provide at least one way to identify your brand:

• Website URL: Your main website
• Social Channels: LinkedIn, Twitter, YouTube, Instagram, or Facebook URLs

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Step 2: Automatic Analysis & Setup

DumplingAI will:

1. Analyze your website (if provided)

   • Extract brand voice and tone
   • Identify key topics and themes
   • Find common phrases and style

2. Research your industry

   • Identify potential competitors
   • Find industry publications
   • Suggest monitoring sources

3. Set up initial monitoring

   • Create monitoring rules for suggested sources
   • Enable opportunity discovery

The analysis happens in the background while you continue setting up.

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Competitor Discovery

During brand setup, DumplingAI automatically:

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Researches Your Industry

Based on your website and description, we identify:

• Direct competitors
• Industry leaders
• Relevant publications
• Content sources to monitor

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Suggests Monitoring Sources

You’ll see a list of suggested sources with:

• Company name and description
• Available content channels (blog, YouTube, etc.)
• One-click setup for monitoring

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Sets Up Initial Monitoring

For each source you approve:

• Creates monitoring rules automatically
• Begins discovering content opportunities
• Tracks new and viral content

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Agency Features

If you’re managing multiple clients:

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Brand Switching

• Quick switcher in the top navigation
• All features scoped to selected brand
• Separate content libraries per brand

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Monitoring Your Own Content

During setup, you can add your own channels:

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YouTube Channel

• Add your channel URL
• Automatically discover new videos
• Create opportunities for repurposing

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Your Blog

• Monitor your own blog for content
• Track what performs well
• Repurpose into other formats

These help you maximize value from content you’ve already created.

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Best Practices

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1. Provide Your Website

If you have a website, always include it. This enables brand voice analysis and better content generation.

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2. Review Suggested Sources

Take time to review the suggested competitors and sources. Add the most relevant ones for better opportunities.

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3. Start Monitoring Early

The sooner you set up monitoring, the sooner you’ll have opportunities to work with.

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4. Add Your Own Channels

If you create YouTube videos or blog posts, add these as monitoring sources to repurpose your content.

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Next Steps

After setting up your brand:

1. Configure content monitoring to start tracking opportunities
2. Create your first automation to automate content creation
3. Import existing content to enhance AI understanding

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FAQ

Q: What if I don’t have a website? A: You can still use the platform. Provide social media URLs instead, though brand voice analysis will be limited.

Q: How does competitor discovery work? A: We analyze your website and business description to identify companies in your space, then suggest relevant ones to monitor.

Q: Can I add competitors manually later? A: Yes, you can add monitoring rules for any website, YouTube channel, or TikTok profile after setup.