Brand Setup

Setting up your brand profile is the foundation of effective content automation. DumplingAI analyzes your existing content to understand your unique voice and style.

Creating Your First Brand

Step 1: Add Your Web Presence

Provide at least one way to identify your brand:

  • Website URL: Your main website
  • Social Channels: LinkedIn, Twitter, YouTube, Instagram, or Facebook URLs

Step 2: Automatic Analysis & Setup

DumplingAI will:

  1. Analyze your website (if provided)

    • Extract brand voice and tone
    • Identify key topics and themes
    • Find common phrases and style
  2. Research your industry

    • Identify potential competitors
    • Find industry publications
    • Suggest monitoring sources
  3. Set up initial monitoring

    • Create monitoring rules for suggested sources
    • Enable opportunity discovery

The analysis happens in the background while you continue setting up.

Competitor Discovery

During brand setup, DumplingAI automatically:

Researches Your Industry

Based on your website and description, we identify:

  • Direct competitors
  • Industry leaders
  • Relevant publications
  • Content sources to monitor

Suggests Monitoring Sources

You’ll see a list of suggested sources with:

  • Company name and description
  • Available content channels (blog, YouTube, etc.)
  • One-click setup for monitoring

Sets Up Initial Monitoring

For each source you approve:

  • Creates monitoring rules automatically
  • Begins discovering content opportunities
  • Tracks new and viral content

Agency Features

If you’re managing multiple clients:

Brand Switching

  • Quick switcher in the top navigation
  • All features scoped to selected brand
  • Separate content libraries per brand

Monitoring Your Own Content

During setup, you can add your own channels:

YouTube Channel

  • Add your channel URL
  • Automatically discover new videos
  • Create opportunities for repurposing

Your Blog

  • Monitor your own blog for content
  • Track what performs well
  • Repurpose into other formats

These help you maximize value from content you’ve already created.

Best Practices

1. Provide Your Website

If you have a website, always include it. This enables brand voice analysis and better content generation.

2. Review Suggested Sources

Take time to review the suggested competitors and sources. Add the most relevant ones for better opportunities.

3. Start Monitoring Early

The sooner you set up monitoring, the sooner you’ll have opportunities to work with.

4. Add Your Own Channels

If you create YouTube videos or blog posts, add these as monitoring sources to repurpose your content.

Next Steps

After setting up your brand:

  1. Configure content monitoring to start tracking opportunities
  2. Create your first automation to automate content creation
  3. Import existing content to enhance AI understanding

FAQ

Q: What if I don’t have a website? A: You can still use the platform. Provide social media URLs instead, though brand voice analysis will be limited.

Q: How does competitor discovery work? A: We analyze your website and business description to identify companies in your space, then suggest relevant ones to monitor.

Q: Can I add competitors manually later? A: Yes, you can add monitoring rules for any website, YouTube channel, or TikTok profile after setup.